FREQUENTLY ASKED QUESTIONS
Everything you need to know about Jeeps at the Beach 2026.
What is Jeeps At The Beach?
Jeeps at the Beach is a premier annual all-Jeep show dedicated to supporting local charitable causes. Founded in 2012, the event has raised over $140,000 for the community. Starting in 2026, the event is proud to be managed by The Maguire Foundation, continuing a legacy of giving while expanding its impact across the region.
When and where is the event?
Join us on Sunday, August 2, 2026, from 9:00 AM to 5:00 PM. We are returning to the beautiful shores of Sylvan Beach, NY for a full day of Jeeps, music, and community fun.
What if it rains?
JATB is a rain-or-shine event! We will only cancel in the event of a severe weather emergency or medical emergency. Because this is a charitable fundraiser, no refunds will be given at any time.
Can any Jeep attend?
Yes! Any Jeep model—from stock daily drivers to heavily modified trail rigs—is welcome. While you don’t have to register to attend as a spectator, only registered Jeeps can park in the main show area. Even if your rig isn’t currently street-legal, you are welcome to trailer it in (though trailer parking is limited).
How does registration work?
Pre-Registration: $30 (Available online starting June 1st). Please bring your email confirmation or QR code (printed or on your phone) for fast entry.
Day-of Registration: $40 (Open until 2:00 PM). Please have CASH ready at the gate. Smaller bills are greatly appreciated to help our volunteers with change!
Spectators and passengers are always FREE!
Can I bring my dog?
We are 100% dog-friendly! We just ask that you keep your pups on a leash, clean up after them, and keep them hydrated. Please be mindful of the weather and the moving vehicles to keep your pets safe.
Which charities does this event support?
While the event has historically focused on Upstate Golisano Children’s Hospital, the 2026 show will support The Maguire Foundation. The Foundation is committed to directing funds back into the community, ensuring that Upstate Golisano—and many other vital local organizations—continue to benefit from our collective efforts.
Still have questions?
Our team is happy to help! Reach out to us directly for vendor, sponsor, or general inquiries.
[email protected]